Job Description
Adobe Audience Manager Specialist or MarTech Analyst with strong expertise in Adobe Real‑Time CDP (Adobe Experience Platform) to drive audience strategy, customer segmentation, and data activation initiatives across multiple digital channels.
This role combines analytical thinking, technical knowledge, and marketing strategy to transform customer data into actionable audiences, scalable segmentation frameworks, and measurable business impact.
You will work as a strategic bridge between marketing, CRM, analytics, and technology teams, ensuring audience quality, governance, and effective activation across the customer journey.
Key Responsibilities
Audience Strategy & Activation
- Build, validate, and optimize audiences using Adobe RT‑CDP Segment Builder, leveraging behavioral, transactional, and predictive data
- Translate marketing and CRM objectives into scalable audience and segmentation strategies
- Activate audien...