Job Description
What you will do:
Manage and evolve Sport Chek email marketing and CRM programs to deepen customer relationships, increase engagement, and drive repeat conversion.
- Collaborate on the strategy while owning the execution and optimization of email campaigns, including promotional, lifecycle, and triggered communications.
- Develop and refine customer segmentation strategies for personalized messaging.
- Design and implement retention programs to increase customer loyalty and lifetime value.
- Track and report on email and CRM performance metrics, using insights to improve engagement.
- Ensure email and CRM efforts are aligned with broader media and promotional strategies.
- Leverage Salesforce and other tools to automate and scale lifecycle marketing efforts.
What you bring:
- Customer‑first mindset with a focus on relationship building.
- Strong analytical and reporting skills.
- Profici...