Job Description
Key Responsibilities:
- Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple ASINs
- Perform keyword research and ASIN targeting using tools like Helium 10 and Amazon Brand Analytics
- Monitor daily performance and KPIs such as ACoS, TACoS, ROAS, CTR, CVR, and CPC
- Regularly optimize bids, placements, and targeting to improve campaign efficiency
- Restructure and scale campaigns based on performance trends and product goals
- Harvest high-converting keywords and manage negatives to maintain campaign hygiene
- Collaborate with the content and design teams to enhance ad performance and listing relevancy
- Prepare weekly performance reports and provide insights for growth
Requirements
- Bachelor's Degree
- Experience with bulk operations and placement modifiers.
- Familiarity with international marketplaces (Amazon US...