Stanley Black & Decker Colombia Services S.A.S.
Analyst, North America Digital Content & Website Operations
Job Description
Analyst, North America Digital Content & Website Operations
Digital experience is a critical growth driver for Stanley Black & Decker, and digital content operations plays a central role in how our products are discovered, evaluated, and purchased across brand and DTC websites.
The Analyst, North America Digital Content & Website Operations is responsible for executing regional website content updates and ensuring localized content is accurate, compliant, optimized, and aligned with brand and merchandising priorities.
Key Responsibilities
- Execute CMS updates including pages, banners, CTAs, and media assets.
- Own execution of regional email deployment as part of integrated content and activation workflows across channels.
- Grow organic content visibility by implementing content optimization best practices.
- Manage localized product content publishing via PIM/Salsify.
- Apply SEO metadata and content optimization b...