Job Description
Shape the future of outdoor branding at Arc’teryx as the VP of Global Brand Marketing. This role, based in North Vancouver, allows for a hybrid work setup and focuses on brand storytelling across diverse audiences.
You will lead a dynamic team to craft innovative strategies that enhance Arc’teryx's market presence while fostering strong community ties. Collaborating across various departments, you will manage the global go-to-market process, ensuring brand alignment and strategic execution. Your ability to derive insights from consumer behavior and market trends will guide impactful marketing initiatives and key brand campaigns.
Key Responsibilities:
• Drive leadership and vision for the brand marketing team
• Oversee the global GTM process and key marketing gates
• Collaborate with Sales and Design teams for alignment
• Develop and execute impactful brand campaigns
• Set KPIs and performance metrics with analytics teams
Requirements:
• Over 15 years in leadi...
You will lead a dynamic team to craft innovative strategies that enhance Arc’teryx's market presence while fostering strong community ties. Collaborating across various departments, you will manage the global go-to-market process, ensuring brand alignment and strategic execution. Your ability to derive insights from consumer behavior and market trends will guide impactful marketing initiatives and key brand campaigns.
Key Responsibilities:
• Drive leadership and vision for the brand marketing team
• Oversee the global GTM process and key marketing gates
• Collaborate with Sales and Design teams for alignment
• Develop and execute impactful brand campaigns
• Set KPIs and performance metrics with analytics teams
Requirements:
• Over 15 years in leadi...