Job Description
Summary:
The ABM will develop and execute comprehensive marketing strategies to achieve brand and business objectives.
The Associate Brand Manager is responsible to:
1) Planning: Assist in AOP (annual brand plan) planning, alignment and KPI’s setting.
2) Brand Building: Collaborate and execute brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development
3) Strengthen portfolio: Develop and ensure successful launch of innovations, ensuring alignment with brand strategy (OBPPC), identify and capitalize distribution opportunities and execute portfolio rationalization.
5) RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
6) Brand communication: Assist in annual communication planning (media, creative, POS, PR), alignment and ...