Job Description
Position Title: Associate Brand Manager (ABM) Kisses Seasons
Reports to Title: Brand Manager
Dept / Function: Marketing
Location: Guadalajara, Jal.
Summary
The ABM will develop and execute comprehensive marketing strategies to achieve brand and business objectives.
Role Overview
- Planning: Assist in AOP (annual brand plan) planning, alignment and KPI’s setting.
- Brand Building: Collaborate and execute brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development.
- Strengthen portfolio: Develop and ensure successful launch of innovations, ensuring alignment with brand strategy (OBPPC), identify and capitalize distribution opportunities and execute portfolio rationalization.
- RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisio...