Job Description
The Associate Brand Manager (ABM), Core Performance & GTM Activation, supports Dove's Core Body Wash business. This role focuses on translating portfolio strategy into marketplace success through commercialization, innovation execution, retailer activation, and cross-functional leadership for Core Scrubs, Liquid Hand Wash, and Baby, as well as owning the Dove Skin Cleansing budget, which is the largest in Unilever.The ideal candidate is energized by execution, thrives in complex cross-functional environments, and enjoys turning ambitious growth plans into reality.Key Responsibilities
1. Commercialization & Go-to-Market Leadership
+ Lead end-to-end commercialization of innovation launches, portfolio relaunches, seasonal programs, and key growth initiatives across Scrubs (in alignment with Body Wash), Liquid Hand Wash, and Baby.
+ Translate portfolio strategies into integrated, actionable launch plans.
+ Develop and manage go-to-market plans across Mar...
1. Commercialization & Go-to-Market Leadership
+ Lead end-to-end commercialization of innovation launches, portfolio relaunches, seasonal programs, and key growth initiatives across Scrubs (in alignment with Body Wash), Liquid Hand Wash, and Baby.
+ Translate portfolio strategies into integrated, actionable launch plans.
+ Develop and manage go-to-market plans across Mar...