Job Description
**Job Title:** _Associate Director, Advanced Analytics, US Gen Meds & Vaccines_
+ **Location:** _Morristown, NJ_
**About the Job**
The Associate Director, Advanced Analytics – US Gen Meds & Vaccines will serve as the analytics lead for the US General Medicines & Vaccines portfolio, responsible for predictive analytics, marketing effectiveness measurement, and budget optimization across multiple therapeutic areas via various datasets (including claims data, internal salesforce, and digital media data). This individual will leverage AI/ML models and marketing mix methodologies to generate actionable insights that drive promotional effectiveness and inform strategic resource allocation decisions. This role sits within the GTMC (Go-to-Market Capabilities) NA Organization, within the Insights & Analytics pillar.
This role will be an integral partner to US General Medicines & Vaccines Brand, Commercial, and Media teams, helping to answer both the “why...
+ **Location:** _Morristown, NJ_
**About the Job**
The Associate Director, Advanced Analytics – US Gen Meds & Vaccines will serve as the analytics lead for the US General Medicines & Vaccines portfolio, responsible for predictive analytics, marketing effectiveness measurement, and budget optimization across multiple therapeutic areas via various datasets (including claims data, internal salesforce, and digital media data). This individual will leverage AI/ML models and marketing mix methodologies to generate actionable insights that drive promotional effectiveness and inform strategic resource allocation decisions. This role sits within the GTMC (Go-to-Market Capabilities) NA Organization, within the Insights & Analytics pillar.
This role will be an integral partner to US General Medicines & Vaccines Brand, Commercial, and Media teams, helping to answer both the “why...