Job Description
Join Equitable Bank to spearhead performance marketing initiatives as Associate Director. Focus on innovative strategies that drive acquisition and optimize marketing budgets in a hybrid workspace.
As the Associate Director of Performance Marketing at Equitable Bank, you will manage the strategic and operational aspects of the performance media program. This role requires significant experience in both agency and client-side marketing, with a strong emphasis on analytics and performance measurement. Collaborate with senior stakeholders to ensure alignment on growth objectives and performance metrics.
Key Responsibilities:
• Develop and execute end-to-end performance media strategies
• Manage and track marketing budgets to ensure fiscal discipline
• Conduct scenario planning for investment trade-offs
• Govern hybrid agency/vendor models with performance expectations
• Translate data into actionable media insights
Requirements:
• Degree in Marketing or Business...
As the Associate Director of Performance Marketing at Equitable Bank, you will manage the strategic and operational aspects of the performance media program. This role requires significant experience in both agency and client-side marketing, with a strong emphasis on analytics and performance measurement. Collaborate with senior stakeholders to ensure alignment on growth objectives and performance metrics.
Key Responsibilities:
• Develop and execute end-to-end performance media strategies
• Manage and track marketing budgets to ensure fiscal discipline
• Conduct scenario planning for investment trade-offs
• Govern hybrid agency/vendor models with performance expectations
• Translate data into actionable media insights
Requirements:
• Degree in Marketing or Business...