Job Description
Job Function
Responsible for developing and executing the company’s overall brand and communication strategy—both external and internal. This role plays a key part in building corporate image, enhancing brand awareness, supporting sales strategies, and strengthening communication across stakeholders in the highly competitive fuels retail industry.
Responsibilities
1. Brand Management
- Develop and implement brand positioning strategies for both corporate and product brands
- Ensure brand consistency across all communication channels (gas stations, social media, advertisements, promotions, etc.)
- Analyze brand performance and market perception
2. Communication Strategy
- Design and execute an integrated communication plan (internal and external)
- Manage communication campaigns including ATL, BTL, digital, PR, CSR, and events