Job Description
**Job Description**
General Motors is seeking an experienced **Cadillac Influencer Marketing Lead** to lead creator and influencer strategy for Cadillac with a high degree of strategic ownership, cross-functional influence, and executional leadership. This role is responsible for shaping Cadillac’s creator roadmap across key brand moments, always-on programming, and priority launches to strengthen prestige, cultural relevance, performance perception, and business impact.
This role will serve as the primary influencer marketing lead for Cadillac, partnering across brand marketing, social, communications, experiential, motorsports, media, and agency teams to ensure creator work is strategically grounded, culturally resonant, operationally sound, and aligned to broader business priorities. They will guide both near-term activations and longer-range partnership planning, helping Cadillac build a more distinctive and enduring presence through creators.
The ideal candidate combin...
General Motors is seeking an experienced **Cadillac Influencer Marketing Lead** to lead creator and influencer strategy for Cadillac with a high degree of strategic ownership, cross-functional influence, and executional leadership. This role is responsible for shaping Cadillac’s creator roadmap across key brand moments, always-on programming, and priority launches to strengthen prestige, cultural relevance, performance perception, and business impact.
This role will serve as the primary influencer marketing lead for Cadillac, partnering across brand marketing, social, communications, experiential, motorsports, media, and agency teams to ensure creator work is strategically grounded, culturally resonant, operationally sound, and aligned to broader business priorities. They will guide both near-term activations and longer-range partnership planning, helping Cadillac build a more distinctive and enduring presence through creators.
The ideal candidate combin...