Job Description
Responsibilities
- Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
- Build co-marketing plans with designated partners in support of revenue targets in line with local marketing plans
- Manage, administer, measure and report on local channel budgets and co-marketing funds (e.g. market development funds (MDF), co-op funds,) to ensure regulatory compliance
- Understand local partner requirements for program localization and local execution support
- Engage proactively with regional channel marketing team to review plans, share local requirements and provide feedback
- Localize centrally created channel marketing programs for local deployment
- Support collection and analysis of indirect buyer insights and audience segmentation
- Establish and track lead generation metrics with local partners
- Promote the adoption of lead management processes with local...