Job Description
Responsibilities
- Develop comms plans that connect marketing needs & business objectives into actionable communication solutions across the paid, owned, and earned ecosystem.
- Ground all plans in audience insights and their reality, altitudinally and behaviorally.
- Work with media strategy and activation teams to ensure comms frameworks are grounded in proposed media plans and other realities.
- Lead plans that are a combination of proven and innovative tactics that meet campaign goals.
- Ensure plans link to desired KPIs and guide measurement strategies.
- Create a comms foundation that guides best‑in‑class precision work.
- Ensure buy‑in amongst all required teams and partners.
- Present and defend the comms plan, generating confidence that the plan will deliver on results while unlocking creativity.
- Provide thought leadership, both internally and externally, on emerging trends and comms best practices.