Job Description
Elevate brand strategy as a Consumer & Market Intelligence Analyst at Groupe Marcelle in Montreal, Quebec. This hybrid role focuses on consumer research and data analysis to drive marketing decisions.
At Groupe Marcelle, you will manage up to 20 research projects annually, ensuring operational excellence and strategic alignment. Utilizing platforms like SurveyMonkey and Qualtrics, you'll conduct comprehensive analyses, turning data into actionable insights for cross-functional teams. Your contributions will directly influence marketing, innovation, and business growth across four renowned brands.
Key Responsibilities:
• Lead end-to-end consumer research initiatives
• Manage complete lifecycle of multiple research projects
• Design robust research methodologies for accurate insights
• Conduct advanced statistical analyses and report findings
• Collaborate with Marketing and Sales teams for strategic coordination
Requirements:
• Bachelor’s degree in Marketing o...
At Groupe Marcelle, you will manage up to 20 research projects annually, ensuring operational excellence and strategic alignment. Utilizing platforms like SurveyMonkey and Qualtrics, you'll conduct comprehensive analyses, turning data into actionable insights for cross-functional teams. Your contributions will directly influence marketing, innovation, and business growth across four renowned brands.
Key Responsibilities:
• Lead end-to-end consumer research initiatives
• Manage complete lifecycle of multiple research projects
• Design robust research methodologies for accurate insights
• Conduct advanced statistical analyses and report findings
• Collaborate with Marketing and Sales teams for strategic coordination
Requirements:
• Bachelor’s degree in Marketing o...