Job Description
Position Summary
Responsible for creating and delivering marketing tactics and advertising campaigns, analyzing customer requirements, developing messaging architecture and competitive positioning, specifying vehicles/projects, securing resources, communicating project development, and driving creative development processes. Manages development, implementation, and analysis of interactive advertising and e‑commerce programs and packages. Oversees marketing and implementation of programs and analyzes their effectiveness. May process and schedule web‑based advertising. Develops models for vertical markets, campaigns, and ad models and conducts research studies. Implements and drives channel programs, defines and maintains VAR programs and agreements, recruits and develops joint business ventures of VARs, and implements VAR marketing, training, and support programs. Plans and conducts market research activities designed to increase sales growth and expand market share...