Job Description
About the Role
We’re looking for someone who can both write and think strategically about content across channels. This isn’t just a copywriting role; we need someone who understands how messaging works across paid media, web, social, and SEO, and can connect the dots. The successful candidate will work on a large client in the nicotine category.
Key Responsibilities
- Content Strategy
- Develop and execute integrated content strategies across paid, owned, and earned channels.
- Align messaging with brand voice, audience insights, and business goals.
- Plan content calendars across web, social, and campaigns.
- Translate campaign objectives into clear content frameworks and messaging hierarchies.
- Copywriting
- Write high‑performing copy for paid media (search, display, social ads), website pages (landing pages, product pages, UX copy), social media (organic and paid), ema...