Job Description
Employment Type
Full-Time, Permanent
AGLC Registration
Required — appointment conditional on AGLC registration/background check
Position Summary
The CRM Manager, iGaming is responsible for planning, executing, analyzing and continually optimizing results-driven CRM, lifecycle and promotional marketing campaigns across PureCasino.ca's casino and sportsbook products, while also supporting integrated player engagement across Pure's online and physical casino ecosystem.
This role owns the day-to-day use and ongoing development of Optimove, using segmentation, journey automation, campaign orchestration and player data to deliver relevant, compliant player touchpoints across email, SMS, push, and other owned channels. Working closely with the Director of iGaming, Marketing Manager, VIP Manager, retail marketing and player development teams and platform partners, the CRM Manager will help drive registration-to...