Job Description
Position Overview
The Digital Analytics Implementation & Migration Lead is responsible for designing, governing, and scaling enterprise analytics solutions that enable accurate measurement of digital customer journeys across channels. This role will play a key part in LPL Financial’s transition from Adobe Analytics (AA) to Adobe Customer Journey Analytics (CJA), ensuring unified data collection and reporting across web, mobile, and enterprise systems.
The role acts as a bridge between business stakeholders, product teams, and engineering by defining tagging frameworks, maintaining data governance standards, and ensuring data quality across analytics implementations. The ideal candidate will bring deep experience with Adobe Analytics implementations while leading migration efforts to CJA to enable cross-channel insights and real-time decision-making.
Core ResponsibilitiesAdobe Analytics Implementation & Governance
+ Lead the design and implementation of Adobe Analytics...
The Digital Analytics Implementation & Migration Lead is responsible for designing, governing, and scaling enterprise analytics solutions that enable accurate measurement of digital customer journeys across channels. This role will play a key part in LPL Financial’s transition from Adobe Analytics (AA) to Adobe Customer Journey Analytics (CJA), ensuring unified data collection and reporting across web, mobile, and enterprise systems.
The role acts as a bridge between business stakeholders, product teams, and engineering by defining tagging frameworks, maintaining data governance standards, and ensuring data quality across analytics implementations. The ideal candidate will bring deep experience with Adobe Analytics implementations while leading migration efforts to CJA to enable cross-channel insights and real-time decision-making.
Core ResponsibilitiesAdobe Analytics Implementation & Governance
+ Lead the design and implementation of Adobe Analytics...