Job Description
Customer Journey Manager
The Role
Reporting to the Director of Marketing, the Manager, Customer Journeys drives the development and execution of our national CRM strategy, including email, SMS, newsletter, and the Circle K App. The role shapes how we communicate with customers online and leads the growth of the Circle K App, working closely with cross‑functional teams to set strategy and bring initiatives to life.
What You’ll Do
Customer Journeys
- Define the national CRM strategy across email, SMS, newsletter, and the Circle K App, including messaging frameworks, audience segmentation, cadence, and channel priorities.
- Map and design end‑to‑end customer journeys that guide customers through the right experience at the right time.
- Brief the CRM Activation team with clear campaign requirements, audience briefs, and journey logic.
- Consolidate business unit content into a unified national communications c...