Job Description
We're looking for a sharp, curious, and collaborative Data Scientist to join our Growth Analytics team. You'll work closely with media buyers to build models and experiments that inform our marketing strategy. Your insights will shape how we allocate budget, measure impact, and forecast performance across digital channels. You'll join a tight-knit team of five data scientists and will report directly to the Senior Manager of Data Science. This is a hybrid role with an expectation of 3 in‑office days per week. The position is only open to candidates based near any EA office in Canada.
Responsibilities
- Build Bayesian Hierarchical Media Mix Models (MMMs) to quantify the contribution of marketing channels
- Design and analyze geo‑based incrementality experiments and user‑level re‑engagement tests to measure the causal impact of marketing spend
- Lead the design and analysis of retargeting experiments, applying A/B testing principles to evaluate...