Job Description
SummaryThe Demand Generation Specialist is responsible for developing and executing effective marketing strategies and campaigns for customer acquisition and expansion for the B2B channel, B2C online and retail business. Adept at working cross-functionally, this individual enables intradepartmental collaboration to ensure optimal support of core lead generation goals and initiatives.Job descriptionFUNCTIONAL RESPONSIBILITIES AND DUTIESExecute demand generation strategy to generate MQLs, SQLs and drive new business with existing customers.Execute marketing campaigns and content strategies and programs across multiple channels, including content syndication, digital & social media, email marketing, and traditional advertising.Work closely with internal collaborators, content providers and 3rd party lead gen vendors to execute and monitor marketing program performance in cooperation with managing employee.Develop collateral, web content, lead magnets and other assets and execute with the ...