Job Description
Working with one of the top financial clients, this role calls for a Digital Analyst - Adobe Analytics/AEP/CDP who will be leading and delivering Adobe and Google Analytics architecture, design, and implementation for Digital Strategy initiatives and Digital Marketing campaigns. The successful candidate will provide tactical insight, consultation, and support to digital programs and initiatives, and drive their implementation and enablement by leveraging various tools such as Marketing Pixels, Adobe / Google Analytics Mobile SDKs, and Adobe Launch Tag Manager. This candidate will also lead efforts to stay abreast of Digital Analytics best practices and proactively drive the implementation of these best practices, in collaboration with various cross-functional teams.
Responsibilities:
- Collaborate with Marketing and Sales teams to implement and measure project KPIs using analytics tools and solutions.
- Partner with technology vendors to ove...