Job Description
John Hancock is seeking a **Digital Marketing Automation, Specialist** to execute and optimize product and brand marketing through scalable, data‑driven automation. This role supports the translation of marketing strategy into high‑quality campaigns, personalized journeys, and automated digital experiences, with a focus on supporting high‑priority business initiatives, including our long‑term care line of business and broader customer engagement strategy.
Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role will deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms. The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience, with hands‑on expertise in platforms such as Marketo.
**Why this role matters:** This role supports the delivery of consistent, compliant, and personalized email‑...
Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role will deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms. The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience, with hands‑on expertise in platforms such as Marketo.
**Why this role matters:** This role supports the delivery of consistent, compliant, and personalized email‑...