Job Description
Digital Marketing Manager, Paid Media
Location: Monterrey | Time type: Full time
About the Role
Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This hands‑on, highly strategic individual‑contributor role is ideal for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence. You will own paid media across LinkedIn, search, display, audio, and video/CTV while helping shape how a global marketing organization plans, funds, and executes campaigns.
Responsibilities
- Lead end‑to‑end paid media strategy and execution across multiple channels.
- Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
- Own general paid media budget planning, allocation, and optimization to ensure spend is intentional and performance‑driven.
- Use 6sense or similar platforms to d...