Job Description
About the Role
Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a handson, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and crossfunctional influence.
You'll own paid media across LinkedIn, search, display, audio, and video/CTV-while helping shape how a global marketing organization plans, funds, and executes campaigns. What You'll Do
Lead endtoend paid media strategy and execution across multiple channels.
Design and optimize multichannel B2B SaaS campaigns that support demand generation and ABM programs.
Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performancedriven.
Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
Analyze campaign performance and translate data into actionable recommendations.
Partn...
Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a handson, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and crossfunctional influence.
You'll own paid media across LinkedIn, search, display, audio, and video/CTV-while helping shape how a global marketing organization plans, funds, and executes campaigns. What You'll Do
Lead endtoend paid media strategy and execution across multiple channels.
Design and optimize multichannel B2B SaaS campaigns that support demand generation and ABM programs.
Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performancedriven.
Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
Analyze campaign performance and translate data into actionable recommendations.
Partn...