Job Description
Position
Digital Marketing Specialist (B2B / Industrial)
Job Type
Full-Time, Permanent
Location
Cambridge, Ontario
Role Overview
As part of our growing team, we are seeking a Digital Marketing Specialist with a strong focus on content creation, email marketing campaigns, and LinkedIn outreach. The ideal candidate will have experience marketing technical or industrial products and a solid understanding of the Canadian market.
Key Responsibilities
- Develop and execute digital marketing strategies to promote Mafna’s custom HVAC solutions.
- Create high-quality digital content including website copy, blogs, case studies, and marketing materials tailored to B2B audiences.
- Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Execute and optimize LinkedIn outreach campaigns for lead generation, brand awareness, and client engageme...