Job Description
Hours: Monday to Friday 9 am to 5 pm (CST)
About the Company
Our Client is focused on leveraging digital marketing strategies to enhance brand visibility and drive consumer engagement across multiple platforms. They are transitioning from agency‑led execution to in‑house digital media ownership.
What You’ll Do
The Digital Marketing Specialist will be responsible for strategizing, executing, and optimizing paid digital media efforts on platforms such as Meta, Google, and TikTok. This data‑driven role emphasizes performance, learning, and efficiency across various campaign stages, including awareness, consideration, and conversion.
Your Core Responsibilities
- Manage daily paid digital media campaigns across Meta, Google, and TikTok.
- Develop and implement full‑funnel media strategies aligned with brand and business objectives.
- Optimize campaigns to achieve performance and efficiency goals. <...