Job Description
Brief Description
The Digital Marketing Specialist plays a key role in executing the company’s digital strategy to drive brand awareness, lead generation, and customer engagement. This role manages day‑to‑day digital marketing activities including campaign execution, content distribution, analytics, and optimization to support sales pipeline growth and overall marketing objectives. The ideal candidate is data‑driven, creative, and experienced in digital channels commonly used in the technology sector.
Key Responsibilities
- Execute multi‑channel digital marketing campaigns across paid search, paid social, email, website, and marketing automation platforms.
- Manage day‑to‑day website updates, landing page creation, SEO best practices, and ongoing site optimization.
- Develop and distribute digital content (emails, social media posts, blog posts, case studies, short videos) that supports demand generation and brand storytelling.