Job Description
Overview
Digital Media Buyer - Remote, Latin America at Bluelight. Bluelight is a leading software consultancy focused on delivering quality technology solutions and a collaborative work environment. We are expanding across the United States and Central/South America and seek a data-driven media buyer to join our team.
Responsibilities
- Execute data-driven media buying strategies that align with client goals and target audiences.
- Conduct market research to identify the most effective media channels.
- Analyze historical campaign data to inform media mix and performance projections.
- Recommend channel-specific budgets and optimize spend based on performance metrics.
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
- Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic di...