Job Description
**Director, Brand Management - Sparkling Flavours (Fanta / Sprite), France**
**Location:** France
**Direct Reports:** Senior Manager(s) Sparkling Flavours
**Function:** Marketing
**Role Purpose**
The Director, Brand Management - Sparkling Flavours (Fanta / Sprite) France leads the end-to-end brand management for the Sparkling Flavours portfolio in France.
This role is accountable for translating Global and Europe OU (operating unit) brand strategies into locally relevant, insight-led execution plans, ensuring excellence across Media & Connections, innovation deployment, and in-market activation.
Operating within the Franchise model, the Director plays a critical role in delivering market share growth, brand equity, recruitment, and consumption frequency, by building culturally relevant, distinctive brand experiences for Fanta and Sprite.
Working in close partnership with Customer & Commercial teams, CCEP (bottle...
**Location:** France
**Direct Reports:** Senior Manager(s) Sparkling Flavours
**Function:** Marketing
**Role Purpose**
The Director, Brand Management - Sparkling Flavours (Fanta / Sprite) France leads the end-to-end brand management for the Sparkling Flavours portfolio in France.
This role is accountable for translating Global and Europe OU (operating unit) brand strategies into locally relevant, insight-led execution plans, ensuring excellence across Media & Connections, innovation deployment, and in-market activation.
Operating within the Franchise model, the Director plays a critical role in delivering market share growth, brand equity, recruitment, and consumption frequency, by building culturally relevant, distinctive brand experiences for Fanta and Sprite.
Working in close partnership with Customer & Commercial teams, CCEP (bottle...