Job Description
**Job Description:**
**Job Summary**
The Director of Customer Relationship Management (CRM) leads our customer engagement and retention strategies across both our retail and pharmacy businesses. This role is responsible for defining strategic CRM priorities and developing a forward-looking roadmap aligned with enterprise growth objectives, customer experience goals, and evolving market opportunities.
This leader will drive channel growth and improve overall channel health across email, SMS, mobile app, loyalty, and other digital engagement platforms through performance optimization and advanced personalization strategies. They will also develop and execute data-driven, personalized marketing initiatives that enhance customer loyalty, drive incremental revenue, and improve patient adherence.
Working cross-functionally with marketing, digital, pharmacy, merchandising, IT, and operations, this role will create a seamless and engaging end-to-end customer exper...
**Job Summary**
The Director of Customer Relationship Management (CRM) leads our customer engagement and retention strategies across both our retail and pharmacy businesses. This role is responsible for defining strategic CRM priorities and developing a forward-looking roadmap aligned with enterprise growth objectives, customer experience goals, and evolving market opportunities.
This leader will drive channel growth and improve overall channel health across email, SMS, mobile app, loyalty, and other digital engagement platforms through performance optimization and advanced personalization strategies. They will also develop and execute data-driven, personalized marketing initiatives that enhance customer loyalty, drive incremental revenue, and improve patient adherence.
Working cross-functionally with marketing, digital, pharmacy, merchandising, IT, and operations, this role will create a seamless and engaging end-to-end customer exper...