Job Description
Director, GTM Technology
Owner of the systems, data, and processes that power our full marketing and sales funnel—from first website touch through lead capture, scoring, routing, and nurture, to handoff to a BDR or Global Sales Advisor. Architect how tools like Apollo, Chili Piper, Nooks, Salesforce, Zapier, and Pardot work together as one cohesive system.
Responsibilities
- Lead performance & funnel integrity: monitor lead performance across regions, segments, and channels; track stage conversion rates; identify stage suppression factors; report on funnel metrics.
- Data hygiene: maintain clean lead and contact records, ensure accurate campaign attribution, UTM coverage, and funnel stage accuracy.
- Marketing & sales system integration: design end‑to‑end lead flow architecture; build and maintain integrations; keep outbound actions GDPR‑compliant; document architecture.
- Lead routing & operations: manage routing accu...