Job Description
Elevate your career as a Brand Manager in Glasgow Southside with this fast-growing FMCG brand. Drive brand strategy, product launches, and maintain commercial focus in this office-based role.
As the lead marketing professional, you will report directly to the Head of Marketing, taking full ownership of the brand portfolio. Your role includes developing annual brand plans and ensuring effective execution, closely collaborating with the digital content and eCommerce teams. You will conduct in-depth market research and manage collateral while overseeing promotional costing and aligning brand initiatives with sales objectives.
Key Responsibilities:
• Develop and implement brand strategy and annual plans
• Drive product launches and manage marketing spend
• Conduct market and competitor analysis on a regular basis
• Lead cross-functional campaigns and ensure delivery
• Collaborate with sales and eCommerce teams for alignment
Requirements:
• Proven FMCG brand manag...
As the lead marketing professional, you will report directly to the Head of Marketing, taking full ownership of the brand portfolio. Your role includes developing annual brand plans and ensuring effective execution, closely collaborating with the digital content and eCommerce teams. You will conduct in-depth market research and manage collateral while overseeing promotional costing and aligning brand initiatives with sales objectives.
Key Responsibilities:
• Develop and implement brand strategy and annual plans
• Drive product launches and manage marketing spend
• Conduct market and competitor analysis on a regular basis
• Lead cross-functional campaigns and ensure delivery
• Collaborate with sales and eCommerce teams for alignment
Requirements:
• Proven FMCG brand manag...