Job Description
As Senior Paid Search Strategist, you will own the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major international brand.
Responsibilities
- Lead development, implementation, and optimization of SEM strategy for an international brand with $1M+ budgets.
- Collaborate with a larger media team, aligning campaigns to reduce costs and improve performance.
- Translate business goals into SEM activation strategies and tactics.
- Execute and manage day‑to‑day performance for multiple campaigns, supervising budget pacing, account structure, targeting, bidding, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and funnel optimization.
- Communicate paid search best practices and strategies internally and externally.
- Create and share search POVs and case studies.
- Develop consistent account processes and procedures. <...