Job Description
WHAT YOU'LL DO
- Develop and own full-funnel growth strategies for DTC eCommerce clients, focused on revenue acceleration, contribution margin improvement, and scalable customer acquisition
- Lead cross-channel performance strategy across platforms such as Meta, TikTok, Google, email/SMS, and emerging growth channels
- Identify growth levers across paid media, creative, landing pages, offers, CRO, and retention to unlock incremental revenue opportunities
- Partner closely with media buyers and creative strategists to align acquisition strategy with performance insights and scaling frameworks
- Build forecasting models and growth roadmaps aligned with client revenue targets and EBITDA goals
- Analyze funnel performance (CPC, CPA, CVR, AOV, LTV, MER, blended CAC) to identify optimization and scale opportunities
- Develop structured testing roadmaps across creative, audiences, offers, and landing pages to systematically scale wha...