Job Description
Location:
Onsite in Monterrey, Mexico or Hybrid from other regions with frequent travel to Monterrey office
About the Hiring Company:
We are looking for a strategic and hands-on Head/ Director of Marketing to lead all customer acquisition efforts in Mexico/ LATAM markets and drive scalable, profitable growth.
As Head/ Director of Marketing, you will own the full strategic marketing across paid media, affiliates, partnerships, and emerging growth channels. You will be responsible for driving first-time depositors (FTDs) and maximizing LTV, acquisition, retention, etc.
This is a high-impact leadership role requiring deep knowledge of the Mexican & LATAM digital landscape, regulatory nuances, and player behavior within sportsbook and online casino.
Job Responsibilities:
Develop and execute a multi-channel acquisition and overall marketing strategy tailored to the Mexican market
Own acquisition forecasting, budget allocation and performance targets
Bu...