Head of Marketing

Responsibilities:

1. Brand Management & Communication:-

• Strengthen brand awareness and preference among both B2C and B2B audiences, aligning with Apple s global marketing principles.
• Maintain consistent brand identity across all communication channels, creative assets, and customer interactions.
• Manage brand alliances, co-marketing initiatives, and local promotional activities with Apple and other ecosystem collaborators.

2. Retail Marketing:-

• Conceptualize and execute in-store marketing initiatives to increase store visits, conversions, and repeat purchases.
• Drive cross-selling and up-selling opportunities across iPhone, Mac, iPad, Watch, and Accessories portfolios.
• Create region-specific retail campaigns that embody Apple s brand ethos while resonating with local audiences.
• Utilize customer insights to segment audiences and imp...