Job Description
The Role We're building our fashion brand in China from scratch — and we need someone who's done this before.
You'll own the full China growth playbook: brand presence, creator partnerships, and revenue.
No agency hand-holding.
No Tmall dependency.
Just a lean, high-margin DTC model built on social commerce and private traffic — with you at the helm.
What You'll Do >> Grow the brand on Xiaohongshu Run KOC and KOL seeding campaigns that build real brand credibility — not just impressions.
Manage community groups that drive repeat purchases and loyalty.