Job Description
Description
We are looking for a strategic, creative Product Manager to own and scale the Instant Messaging (ex: WhatsApp) Marketing product in Brazil. You will partner with tech and product teams to define the marketing roadmap for those products, drive feature adoption, shape the customer experience, and grow Instant Messaging into one of our highest-performing engagement touchpoints. Additionally, you will provide strategic direction for our broader Outbound Marketing programs (Email and Push), ensuring a cohesive lifecycle approach across channels. This role requires someone who combines product thinking with analytical or marketing expertise, thrives in ambiguity, and can influence technical partners to unlock marketing growth at scale.
Key job responsibilities
Instant Messaging (IM) Marketing Product Ownership:
- Define and own the IM Marketing product strategy end-to-end: vision, roadmap, KPIs, and investment priorities.
- Partner with IM tech and product te...
We are looking for a strategic, creative Product Manager to own and scale the Instant Messaging (ex: WhatsApp) Marketing product in Brazil. You will partner with tech and product teams to define the marketing roadmap for those products, drive feature adoption, shape the customer experience, and grow Instant Messaging into one of our highest-performing engagement touchpoints. Additionally, you will provide strategic direction for our broader Outbound Marketing programs (Email and Push), ensuring a cohesive lifecycle approach across channels. This role requires someone who combines product thinking with analytical or marketing expertise, thrives in ambiguity, and can influence technical partners to unlock marketing growth at scale.
Key job responsibilities
Instant Messaging (IM) Marketing Product Ownership:
- Define and own the IM Marketing product strategy end-to-end: vision, roadmap, KPIs, and investment priorities.
- Partner with IM tech and product te...