Job Description
The Digital and consumer lead is a senior leadership role responsible for setting and executing the digital and consumer engagement agenda internationally, serving as a key advisor to senior leadership and driving competitive advantage for the AA brands.
Responsible for designing and leading the strategy for consumer engagement through digital channels/platforms, including potential CRM, DTC and B2B2C digital initiatives. Lead the strategy to define and implement a unique and superior digital consumer experience (multichannel), generating data and insights and constantly raising the bar to enable growth acceleration through acquisition, engagement and retention of different stakeholders (DTC, B2B2C), where and when they are most receptive
This role will lead the development, execution and roll-out of the AA brands customer digital campaigns and assets, and supporting brand and portfolio leads in the maximization of their consumer strategies, ensu...