Job Description
Job Description
Responsibilities
- Lead the development and execution of channel marketing strategies for Canada that support business growth, agent engagement, customer experience, and brand trust.
- Build integrated annual and campaign-based marketing plans with key performance indicators that are tailored to Canadian markets. Assist in marketing program budget management.
- Lead communications planning for Canadian audiences across email, newsletters, portal content, field communications, campaigns, and launch messaging.
- Create communications strategies that support business initiatives, product launches, field enablement, and digital changes.
- Plan and manage marketing campaigns that drive awareness, engagement, adoption, and trust in Canada. Work with creative, compliance, translation, operations, and business stakeholders to ensure timely and effective execution.
- Collaborate...