Job Description
Responsibilities
- Design and execute the full-funnel USA content & digital marketing plan (awareness to conversion)
- Own LinkedIn company page strategy: editorial calendar, organic growth, engagement, and thought leadership posts
- Run multi-touch outbound email campaigns using Apollo and Clay — from list building to A/B testing and optimization
- Plan, promote, and coordinate webinars, virtual panels, and co-marketing events with partners
- Manage and optimize the company website: SEO strategy, landing page creation, CTA testing, and conversion rate improvement
- Develop case studies, ROI-driven content, white papers, and executive thought leadership pieces (CTO + team)
- Build and manage the Brand Ambassadors Program: enablement materials, LinkedIn playbooks, and speaker positioning
- Track, analyze, and report KPIs weekly (CPL, MQL volume, traffic, conversions, email open/click rates, webinar attendance) <...