Job Description
- Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth.
- Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives.
- Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift.
- Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value.
- Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews.
- Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse.
- Conduct market and competitor benchm...