Job Description
Manager, Digital Acquisition
Purpose of role: The Manager, Digital Acquisition owns the strategy, delivery, and performance of paid digital acquisition programs that generate high-quality leads to support Canadian direct-to-consumer sales. This role is accountable for full‑funnel outcomes, including lead volume, quality, conversion performance and efficiency and works closely with Sales, Marketing, IT, Legal, Compliance and external partners to continuously improve results. As the primary lead for digital acquisition programs, the Manager drives data‑informed decisions, optimizations and conversion outcomes to support sustained sales growth.
Key Responsibilities
Own the end‑to‑end paid digital acquisition strategy across channels (e.g., search, display, social, email journeys), with full accountability for lead volume, lead quality, cost efficiency, and downstream sales conversion performance across the funnel.
Define success metrics, performance t...