Job Description
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In this role, you will:
Champion a customer-focused culture and drive impact and value to the business through understanding customer journeys across digital channels, providing an optimal experience for our customers and prospects and seamless paths to conversion.Lead and manage the creation, planning, and delivery of various web initiatives, analyze their effectiveness, and continue optimizing and improving customer experience.Build strong relationships with stakeholders to influence the planning, management, and optimization of all content across our public websitesLead the Digital Commerce channel strategy in support of Scotiabank’s goals and objectives. Focus on a seamless customer experience for both new and existing Scotiabank customers, create and manage the roadmap of tactics and milestones that will accelerate growth.Identify key Digital Commerce opportuni...