Job Description
Role Overview
This is a 16‑month hybrid contract role in Toronto.
Key Accountabilities
- Translate journey strategies, roadmaps, and moments of need into targeted campaign strategies and actionable contact plans.
- Define segmentation approaches, targeting rules, and audience strategies aligned to journey objectives.
- Develop multi‑channel campaign strategies (email, digital, frontline, etc.) to maximize engagement and effectiveness.
- Ensure campaign strategies align with journey priorities, lifecycle stages, and customer value.
Journey Enablement & Partnership
- Partner with Journey Managers and Senior Managers to understand journey objectives, customer experience intent, and key initiatives.
- Shape campaign strategies that support initiative delivery and drive business outcomes.
- Act as a strategic advisor on customer engagement approaches across journeys.
- Ensure ...