Job Description
Reporting to the Director, Marketing & Fan Engagement, this role plays a key part in developing and delivering marketing and brand initiatives to Rider Nation and external stakeholders. The Manager, Marketing & Fan Engagement, will lead a team focused on marketing strategy, digital engagement, data-driven lifecycle marketing, and fan conversion.
Key Responsibilities
Marketing Strategy & Execution
- Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement.
- Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizational objectives.
- Collaborate with internal and external creative teams to develop digital and traditional marketing assets.
- Lead advertising efforts by working closely with the Club’s ad agency on campaign ideation, media planning, and execution.
- Optimize...