Job Description
Develops and implements strategic marketing plans, sales plans, and forecasts to achieve Corporate objectives for products and services Hire, lead, and grow performance within the sales team.
Develops and manages sales and marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
Achieves satisfactory profit/loss ratio and market share in relation to preset standards, industry, and economic trends
Ensures effective control of marketing results. Takes corrective action to guarantee achievement of marketing objectives falls within designated budgets
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
Monitors c...