Job Description
JOB OVERVIEW As Market Research Manager, you will lead the companys efforts in understanding the automotive market landscape, customer behavior, and industry trends. Your insights will play a critical role in shaping strategic decisions in product development, pricing, marketing, and long-term business planning. KEY RESPONSIBILITIES: Lead market intelligence activities, including analysis of customer behavior, market trends, competitor strategies, pricing, and regulatory updates. Develop and manage quantitative and qualitative research projects (surveys, focus groups, in-depth interviews, etc.) in-house or via third-party agencies. Translate complex data into actionable insights to support product strategy, go-to-market plans, dealer performance, and brand positioning. Track emerging trends such as electric vehicles (EVs), autonomous driving, shared mobility, and digitalization in the automotive sector. Supervise and mentor a team of analysts/researchers; ensure high-quality data colle...